Job Order Detail

Description

As a Product Marketing Manager, you will be responsible for the outbound marketing activities for your products. You'll conceive and develop innovative marketing programs that drive demand.

Responsibilities
Understand the buyer - be the expert on your buyers, their purchasing journey and their buying criteria; work with Product Managers to develop product positioning and messaging that differentiates our products in the market.
Market expertise - gather competitive intelligence, market trends and new technologies to bring back to your product teams in driving innovation; be the expert on your competition and how to win against them. Serve as subject matter expert to address technical questions from internal and external stakeholders
Sales enablement  communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products
Content production - Work with various teams to support new product and service introductions, marketing content, and sales training materials.
Launch coordination  plan the launch of new products, release schedules and manage the cross-functional implementation of the plan. Support Product Management and Marketing to develop product launch packages that include product messaging, value proposition, objection handling, competitive analysis, sales guides and other content.
Drive adoption  develop the strategy and manage the marketing programs that drive demand and adoption for your products

Qualifications
2+ years marketing experience required; University degree in Marketing or a related field considered an asset
Exceptional ROI-tracking skills, able to prove what is, or isnt, working
Must be a strong public speaker, comfortable in front of large groups, and a solid writer
Excellent people and management skills to interact with staff, colleagues, cross-functional teams, and third parties