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The ideal candidate is a quick learner with a passion for digital marketing, a keen eye for detail, and an ability to keep up with the changing landscape in content and paid marketing.
Responsibilities
Collaborate with the enterprise marketing and sales teams in the planning of digital assets, conceptualizing, and creating performance marketing pieces that drive prospective users to convert into leads
Generate ideas that impact the companys ability to convert leads
Obsess over generating marketing qualified leads
Analyze the data and apply it to create new content strategies and content
Build SEO-driven marketing collateral to drive organic leads
Develop copy for ads, landing pages and lead-gen forms to drive paid advertising leads
Create and update nurture email campaigns
Research companies and develop account-based marketing strategies and campaigns
Read and absorb industry-leading content outside of Vendastas production
Requirements
3+ years of experience in content creation
Exceptional organizational skills and keen attention to detail; strong writing and communication skills are a must
Passionate about digital marketing, content marketing, blogging and other content creation
Proficient knowledge on how to communicate to audiences based on the paid marketing channel
Ability to work independently as well as collaborate within a team
Demonstrated ability to effectively manage a work back schedule
The following are a strong plus: experience with SEO, graphic design software