Job Order Detail

Description

The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google and Bing. The specialist will also be responsible for identifying and setting up conversions for a campaign.

Responsibilities
Set up of search campaigns based on clients goals
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics, pay-per-click (PPC) initiatives and campaigns
Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Monitor campaign effectiveness and make recommendations to customers that result in effective advertiser solutions
Generate necessary codes that can be placed on a clients website to measure conversions. Testing the placement of these codes when placed by the client.
Work collaboratively with the sales team to recommend campaign modifications for optimal results
Cultivate positive professional relationships with clients, vendors and internal teams
Skills and Qualifications:
Proven SEM experience and success managing PPC campaigns across Google and Bing
Well-versed in performance marketing, conversion, and online customer acquisition
Up-to-date with the latest trends and best practices in search engine marketing
In-depth experience with bid management tools
Experience with website analytics tools
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Basic knowledge of HTML, CSS, and JavaScript development and constraints for Conversion Tracking Tag placements and Goal set-ups