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Our growing Digital Advertising team is looking for an SEM expert to manage all pay-per-click (PPC) marketing activities. The Search Engine Marketing (SEM) Specialist will manage all paid search campaigns on Google and Bing. The specialist will also be responsible for identifying and setting up conversions for a campaign.
Responsibilities
Set up of search campaigns based on clients goals
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
Track, report, and analyze website analytics, pay-per-click (PPC) initiatives and campaigns
Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
Monitor campaign effectiveness and make recommendations
Generate necessary codes that can be placed on a clients website to measure conversions
Cultivate positive professional relationships with clients, vendors and internal teams
Qualifications
Proven SEM experience and success managing PPC campaigns across Google and Bing
Well-versed in performance marketing, conversion, and customer acquisition
Up-to-date with the latest trends and best practices in SEM
Experience with website analytics tools
Strong analytical skills and experience generating SEM reports
Familiarity with A/B and multivariate experiments
Basic knowledge of HTML, CSS, and JavaScript development and constraints for Conversion Tracking Tag placements and Goal set-ups
Experience working within the MatchCraft platform, Google Analytics and Google Search Certifications