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The Demand Generation (Digital) Marketer will develop programs and strategies that motivate external platform users to share their Vendasta success, and assist new users in uncovering our value.
Responsibilities
Review current affiliate program to ensure effectiveness of data and user management
Develop & implement improvements to affiliate program, ensuring data is well-managed
Drive new marketing and outreach strategies to find and onboard new affiliates
Establish and maintain relationships with affiliate partners
Leverage influencers to drive sales and marketing brand awareness
Identify, create case studies and implement new opportunities to enhance program performance
Build performance reporting and analyze results to ensure for continuous optimization and revenue growth
Qualifications
2+ years experience in affiliate marketing and management (preferred)
Strong record of building scalable and trackable programs
Knack for taking big goals and organizing them into manageable tasks and OKRs
Strong willingness to learn and experiment, tracking results and optimizing for reach and conversion
Great negotiation and communication skills with both internal and external groups
Proven ability to thrive in a performance-driven, fast-paced environment